Hands-on programs built on your people’s real, repeatable tasks. Safe with your information from the first session. Measured at the start, at the end and 30 days later, with a short report for leadership.
Online or on site · Groups of up to 30 · Sessions in Spanish · Led by Fernando Briseño, Proximity Advisors
Some people don’t trust it. Others trust it too much. A few paste information into tools they shouldn’t. And almost nobody has measured whether it saves time.
The result is uneven work: one analyst finishes a report in an hour, another spends the afternoon fixing what the AI made up, and leadership can’t tell which is which.
Productivity doesn’t come from a more powerful AI. It comes from turning a repeatable task into a process with enough context, clear limits and a cheap way to check the result.
A program you can put in your training plan and defend in front of leadership. Fixed price per participant, a diagnostic before we start, and a report at the end that shows adoption, time on reference tasks and safe use, not just attendance.
See what leadership gets →Your people spend less time on the repeatable parts of their work (minutes, reports, long documents, recurring analysis) and keep control of the review. Every exercise is built on tasks from their own role, so the hours in training come back as working procedures.
See the three levels →A clear view of how your people use AI, shared rules for using it safely, and a short list of costly, recurring processes worth a closer look. Advice from economists who work with evidence, not a software vendor.
See Forward Deployed AI →Training that reinforces your rules instead of working around them. We use the tools you have already approved, no exercise uses internal data, and every participant leaves with a one-page responsible-use guide.
See how we handle information →AI tools change every few months. What lasts is the skill of choosing a repeatable task, giving the AI the context it needs, defining what a good result looks like, and checking it at a reasonable cost. That is what we train.
From the participant’s own role, described without confidential information.
What the AI needs to know to stop giving generic answers.
What the deliverable is, what the AI may and may not do.
Review against a checklist and fix the instructions, not just the output.
The gains depend on the task, on how the work is designed and on how it is supervised. We don’t promise a fixed multiple. We measure what changes for your team.
A short diagnostic tells us where your group stands. Most organizations start with AI Foundations for broad teams and AI at Work for people who already use AI every week.
For teams new to AI, or using it without shared rules.
What generative AI does well and where it gets things wrong. Which information should never go into it. How to write instructions that work in any tool.
Participants leave with: the habit of checking before trusting, clear rules on what information to use, and a personal instruction library for everyday tasks.
For people who already use AI for one-off tasks and want it to be part of how they work.
Persistent context, long documents, research with sources you can check, data analysis, and a recurring task turned into a reusable workflow.
Participants leave with: a workspace set up for their role, a checklist for reviewing AI-assisted analysis, and a workflow in daily use, with time measured before and after.
For people who already work with AI and want to delegate multi-step work.
A chat assistant answers. An agent acts: it reads and writes files and uses tools. Participants learn to direct one the way they would direct a colleague: give it context, delegate work whose result can be checked, and turn a task that works into a small system. People stay responsible for what the agent produces. No programming required.
Participants leave with: an agent set up on a copy of their own work, a method for delegating and reviewing, and a small working system with before-and-after results.
Built on a course already delivered. This level builds on a course first taught in 2026 and redesigned after a full review of what worked in class.
Already using AI, but without shared rules? The combined AI Foundations + AI at Work track covers Level 1 in one session and continues with the four sessions of Level 2. 5 sessions · 15 live hours · 30-day clinic.
| Format | What it is | What it’s for |
|---|---|---|
| Executive session | 90 minutes with leadership, up to 15 people | Understand the potential and the risks, and decide what to train and how to govern AI use |
| Program (our core offer) | Diagnostic, live sessions, challenges between sessions and a 30-day clinic | Your team builds the skill and uses it |
| Program + 90 days | The program plus three months of follow-up: monthly clinics and adoption reports | The new way of working becomes a habit, and leadership has evidence to decide what’s next |
| Forward Deployed AI | An intensive engagement on one costly process | Solve a specific business problem. This is consulting, not training |
Not included: AI tool licenses and, for on-site sessions outside Mexico City, travel expenses.
Responsible use is where we start, not the last slide.
Note for IT teams: Level 2 requires an individual paid plan. Level 3 requires installing Claude Code or Codex. We review requirements with your IT team before the program starts.
We measure at the start, at the end and 30 days later. Leadership receives a short report covering:
We don’t promise a number in advance. Results depend on the task and on how the work is supervised. We measure them with your team and report what we find.
Most AI training is approved by someone who didn’t attend the first conversation. Use this to answer their four questions.
A measured baseline and a follow-up at 30 days, reported to leadership: adoption, time on reference tasks, safe use and standout cases. Each participant leaves with something in use: an instruction library (Level 1), a working workflow (Level 2) or a small working system (Level 3). We don’t promise a figure in advance; we measure it.
Shared rules on which information may go into AI, reinforced from the first session. Work only with approved tools. No internal data in any exercise. A one-page responsible-use guide for every participant.
Price per participant × group size, plus VAT. Minimum billing of 12 participants (8 in Level 3). Volume discounts from two groups. 50% on confirmation, 50% when live sessions end.
Example at list price: 20 participants in AI at Work = 20 × MXN 9,900 = MXN 198,000 plus VAT, before volume discounts.
We’d like to run a practical AI training program with Proximity Advisors for [number] people in [team]. It works on our own repeatable tasks, uses only public or fictional information and our approved tools, and is measured at the start, at the end and after 30 days, with a short report for leadership. Level: [AI Foundations / AI at Work / Agentic AI: The Infinite Employee]. Investment from MXN [price] per participant plus VAT. Details: proximity.mx/applied-ai
We change the case and the final deliverable. The method and the sequence of skills stay the same, which is why they work.
| Level of adaptation | What changes | Price |
|---|---|---|
| Light | Examples from your sector, exercises chosen for your roles and a shared practice case from our catalog (public sector, finance, health, legal, commercial) | Included in every program |
| Custom practice case | A fictional case built with public data from your sector. It runs through the whole program and ends with a business deliverable from each participant | From MXN 60,000 per program |
| Custom program | Sessions selected from different levels, your own name and narrative, challenges built into your business cycle and tailored reporting | By quote |
Prices in Mexican pesos, plus VAT.
| Program | Live hours | Group | Price |
|---|---|---|---|
| AI Foundations | 6 h + 30-day clinic | 12 to 30 | From MXN 4,900 per participant |
| AI at Work | 12 h + 30-day clinic | 12 to 30 | From MXN 9,900 per participant |
| AI Foundations + AI at Work (combined track) | 15 h + 30-day clinic | 12 to 30 | From MXN 12,500 per participant |
| Agentic AI: The Infinite Employee | 12 h + 1 h setup + 30-day clinic | 8 to 20 | From MXN 14,900 per participant |
| 90-day adoption support (add-on) | Monthly clinics and adoption reports | Same group | + MXN 4,500 per participant |
| Executive session | 90 min | Up to 15 | MXN 45,000 per session |
| Custom practice case | — | — | From MXN 60,000 per program |
| Forward Deployed AI | — | — | By quote |
Fernando Briseño, economist and data scientist.
Lecturer at Universidad de la Libertad, where he teaches algorithmic thinking with AI and data-driven decision making. He is an expert in teaching with the Minerva system and has taught more than 600 hours of university courses. Former consultant at BCG.
Larger groups are supported by additional facilitation.
Proximity Advisors is an economics and analytics consultancy based in Mexico City. We help organizations understand complex markets, policies and data. Applied AI is part of that same work: evidence first, then action.
During the diagnostic and the challenges, we keep track of processes that take several people, take days, repeat over and over and carry a significant cost. If one is worth the effort, we work on it with you:
problem → process → data → prototype → working solution → impact evaluation
It is a short, intensive engagement, quoted per project. It is consulting, not training.
Whichever your company has approved. If there isn’t one, we use a general-purpose tool. The method doesn’t depend on the tool.
No. They need to be willing to install an application and to work on a copy of a folder.
Yes, if the diagnostic confirms the group already works with AI on a regular basis.
The diagnostic decides. If roughly half the group already uses AI for work every week, we recommend the combined track. If not, AI Foundations first, then AI at Work.
No exercise requires internal information. Challenges on real tasks are described in general terms, and in Level 3 participants always work on copies.
Yes, if your company authorizes it.
Yes, in several groups, with volume discounts.
Yes, a certificate of participation issued by Proximity Advisors. It is not currently a DC-3 certificate from Mexico’s Ministry of Labor (STPS).
Both. Online, we can use your company’s video platform. On site, same rate in Mexico City; outside Mexico City, travel expenses are added.
Sessions are delivered in Spanish. Program sheets are available in Spanish and English.
50% on confirmation and 50% when the live sessions end. Prices are in MXN plus VAT.
In 30 minutes we’ll ask about your team, the tasks that take the most time and the tools you have approved. You’ll leave with a recommended level and format.
contact@proximity.mx